Keywords
Meta Tag
In the old days search
engines would often use the keywords tag as the primary source
to categorize your website based on the search engines indexing
algorithms (proprietary algorithms which index your website
in search engine databases). They are not as effective anymore
but they can still provide value if properly used. Be sure you
choose keywords that are the most relevant to your site and
avoid excessive repetition as many search engines will penalize
your rankings for attempting to abuse their system. Similar
to the Description META Tag, search engines give priority to
the first few words in your description, so focus on your main
keywords and then elaborate further by using synonyms or other
related words.
Example:
<META NAME="keywords" CONTENT="Your web site
keywords">
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